Modern analytics and A/B testing explicitly designed for conversion optimization.
The problem Volument aims to solve
Take any analytics product out there, like Google Analytics, Mixpanel, or Heap, and they will all tell you in great detail what is happening. It feels good because every possible thing is can be queried from the database. However, this feeling can fool you:
- Missing data. Just ask these basic questions: Which audiences generate the most traction? Which landing pages work the best? How good was my latest change on the website? Whatever answer you end up with, it is based on a general data model that is not designed for conversion optimization.
- Too much data. In an ideal world, everyone would know company metrics and understand how their work impacts growth. However, the reality is not quite there: you have hundreds of different views to check out, way too many metrics, and too many opinions on how to interpret the data. It's all pretty confusing.
- Hard to optimize. Optimization is about measuring the impact of changes on the website and acknowledge their success or failure. However, general analytics lacks a functional definition for success. You don't have a goal or the goal, just a single metric on a temporary time range. And it takes weeks, even months, to get statistically significant results.
Volument introduces a specialized data model that is designed for conversion optimization. The basic idea is that you must make something people want to reach “product/market fit.“ That is: you must focus on making your product more interesting and desirable to get any conversions.
To measure this funnel, we must create a new data model that genuinely understands what is happening. We must fundamentally change the way data is collected, processed, and presented.
Volument tracks all events that start piling up after the first touch with the product — how people build awareness, interest, and desire so you can see precisely how people convert.
Moreover, Volument measures traction, which is the total sum of all conversions that people do. Volument measures this traction for all your market segments so you can learn what really works and what scares people away.
Traction becomes your “north star metric,“ so to speak.
- The basis for the user- and project management and access control
- Designing and implementing the user interface
- Benchmarking the right technologies for maximum scalability
- Designing the analytics backend for data tracking and aggregation
- Building an (almost) worry-free automated system that scales infinitely
- Generating traction data for market segments
- Generating page engagement data