Volument Data Policy
Volument tracks the usage of a website without collecting personally identifiable information (PII). It respects the privacy of your visitors by focusing on mass-behaviour and not individuals.
Last updated: September 30, 2020
What we collect and what we use it for
Here's what we collect from visitors and why:
- Path name of the current location such as
/about/. We use this to show you the product side of things and how the different areas and pages are consumed.
- Referring site where the visitor came from such as “google.com.“. We use this to show you the market side of things and how the various audiences generate traction.
- Campaign indicator — this is an unnamed query string parameter such as
c1. We use this parameter to identify marketing campaigns. We don't collect anything else from the query string to avoid accidentally collecting sensitive information often present in there.
- Time on page – the number of seconds a visitor actively spends on a page, and it's viewports. We use this to understand how the content is consumed.
- Conversion events — the event type and timestamp when the visitors take action and convert to leads, customers, or promoters. We use these events to understand the outcomes at the end of the conversion funnel.
We don't collect or process following data:
- Location, language, or computer details
- Personal data such as email, id, name, credit card, or phone number
- Possible identifiers like the IP address, or the user-agent string
- Login information like usernames or passwords
Volument does not collect or store any sensitive information so it's impossible to leak any personal data to third parties.
Use of local storage
Volument stores following information to your visitors’ localStorage in order to understand retention and how visitors gradually convert:
- The timestamp of the first and last visit
- The total amount of visits
- Initial referring site
- The pathname of the initial landing page
- The initial campaign indicator from the query string
This information is purely behavioral. No personal data or random identifiers are stored. This data is stored in JSON format. The variable name is
%v and the data is stored in JSON format.
Use of session storage
Volument uses a single random string on sessionStorage to detect which pages were viewed on a single visit. This string is generated using
Math.random() and is not based on any PII data like the user-agent or IP address. The variable name is
We also use a single digit to store an index number of a tracking server. This is used for load-balancing purposes. The variable name is
The users of Volument have full ownership of their traffic data. We never share or sell this data to third parties. In the future, you can access your data from S3, Glazier, Backblaze, or similar.