Volument is a website analytics software that focuses solely on conversion optimization — the fine art of getting more leads, users, virality, and paying customers.
Unlike traditional analytics, Volument measures your website's actual conversion funnel: how the visitors first become aware of the product, then become interested, and finally, they want it so much that they are ready to take action.
Everything in Volument is engineered to measure and optimize this basic human behavior. It forces you to build something people genuinely want so you can collect maximum wins as a result. *
How is it different from Google Analytics?
Google Analytics provides more than 100 different analytical views for you to spend time on. It offers great value for a free service. However, while doing a little bit of everything, it does nothing in particular.
You canuse these tools together: Volument for conversion optimization and Google Analytics for the supportive data: popular countries, favorite visiting times, and general demographic information.
MixPanel, Amplitude, and Heap are highly flexible analytics tools that can collect all sorts of event data such as product usage, behavioral patterns, service uptime, or running costs.
On top of this data, they offer a human-friendly SQL builder for rendering graphs, trends, and retention reports. The possibilities are endless.
Volument is entirely the opposite: a highly focused and limited tool focusing solely on conversion optimization. It doesn't collect any extra data that doesn't support this purpose.
Again, you can very well use these tools together: Volument for conversion optimization, and event trackers for taking insights on how the converted users are behaving on the product.
How is it different from Optimizely?
Optimizely measures individual metrics on the conversion funnel. These metrics are hand-picked by the site owner, typically from the bottom of the funnel. This leads to a situation that you have no idea how the change impacts all the other metrics.
For example, your new version can indeed generate more leads on the specified time range, but you have no idea whether it caused more people to bounce or fewer people to return. You can measure short-term wins, but not the long-term growth that really matters.
Volument, however, focuses on maximized traction: more active visitors, more leads, more testers, more users, more customers, and more virality over time. The improvements are permanent because the whole funnel is optimized.
Moreover, you can A/B test everything; landing pages, internal pages, your entire site, your target markets, and content/market combinations.
Finally, due to Volument's predictive power, you get results orders of magnitude faster. You no longer need to wait for months to get the results.
What is the size difference?
Volument is orders of magnitude smaller than others, so it doesn't slow down your site and harm the critical first-time user experience.
Who is Volument good for?
Writers can learn what kind of content is works and what scares visitors away. They can use Volument to build (genuine) interest and desire. That is: they become better writers.
Designers can prove to salespeople that over-selling causes less interest. They can finally prove with data that traction is a side-effect of remarkable user experience, instead of having bigger CTA buttons.
Marketers can see the long-term impact of their marketing campaigns. They can finally find the content/market combinations that generate the biggest, sustainable wins.
Salespeople can understand why people convert. They can focus on building healthy growth instead of spending time on isolated metrics (that can damage retention and long-term results).
Management can see how the market accepts its business model on a quarterly, monthly, and weekly basis.
Why is this critical for startups?
Life of a startup can be divided into two parts: before product/market fit and after product/market fit — that is: before people want the product and after people want the product *
Traditional analytics is focusing on the latter part: displaying pretty graphs from key conversion events that can only happen when the visitors already want the product. That is — when all the critical top-of-the-funnel work is already done. *
Volument helps startups to go from zero to product/market fit by focusing on the more important stuff: building interest and market demand.
When is Volument not the right choice?
General website analytics — we only provide data that is relevant for conversion optimization. We strive for less data and fewer analytical views instead of making them more and more.
Event tracking — we focus solely on conversion optimization so we won't build any general purpose features.
Apps — we are currently focusing on websites only and move on to apps after we have one ourselves.
Offline businesses whose success is not tied to online sales.
Do I really need this?
If you look at the best websites in the world and compare them to the ones that struggle to be one, what's the difference?
The desperate ones shoot you with fullscreen sales popups and clutter the screen with clickbaits. They start selling things as soon as their (massive) page is loaded.
Conversely, the best sites like Apple, Stripe, and AirBnB are beautifully designed and respect you as a person. They strive for excellent user experience.
We want you to see through data, that conversions are side-effects from having an exciting and desirable product. You will not only collect the biggest wins, but you will also have a remarkable site, that you can be proud of.