Google Analytics is a general analytics platform. Use it to get versatile insights about your pages, visitors, sessions, and custom events.
The entire dashboard is focused on how many people come to your site, how many pages they view when they get there and how.
Volument is opinionated, single-purpose analytics. Use it to generate more interest, desire, and traction on your website.
Pageviews and custom events
All visitor activity, except custom events, are automatically tracked.
All visitor activity, except conversions, are automatically tracked.
Google Analytics data model is a rich, SQL based table structure.
Volument’s data model consists of segments and pages with a hard-coded set of properties. Each record follows a similar structure.