The difference

Google Analytics vs. Volument

Comparing the purpose and how they collect and model data.

Purpose

Google Analytics

General analytics

Google Analytics is a general analytics platform. Use it to get versatile insights about your pages, visitors, sessions, and custom events.

Dashboard / Google Analytics knows all the little details on what is happening on your website
Dimensions / No less than 155 primary- and secondary dimensions to browse your data
Retention report / Possibly the best way to see if people want your product
Funnels / A way to see amounts of the chosen events.
The entire dashboard is focused on how many people come to your site, how many pages they view when they get there and how.

Seth Godin

Volument

Conversion optimization

Volument is opinionated, single-purpose analytics. Use it to generate more interest, desire, and traction on your website.

Segments / See how people build interest, desire, and conversions
Bottlenecks / Know where most people leave your site
Page optimization / Try a new version and see if it builds more interest
Market discovery / Shoot for niche markets and see if they bring more traction

Data tracking

Google Analytics

Pageviews and custom events

All visitor activity, except custom events, are automatically tracked.

// Track a video play event
ga('send', {
  hitType: 'event',
  eventCategory: 'Video',
  eventAction: 'play',
  eventLabel: 'cats.mp4'
})

Volument

Visitor activity

All visitor activity, except conversions, are automatically tracked.

// customer conversion event
volument.convertToCustomer()
Volument is useless for anything else than conversion optimization.

Data model

Google Analytics

Versatile

Google Analytics data model is a rich, SQL based table structure.

A versatile database schema to see all the details what's happening
With all the 112 different views and 155 cross-dimensions, you have all the ways to see what's happening.

Volument

Fixed

Volument’s data model consists of segments and pages with a hard-coded set of properties. Each record follows a similar structure.

Rigid schema designed solely for conversion optimization

Client size

Google Analytics

43 KB

Volument

4 KB

References

Learn Volument