How to find audiences that generate more traction.
How it works
Some external sites, like facebook.com and linkedin.com, can bring different types of visitors to your site with varying geographic, sociographic, and demographic features.
In Facebook, for example, you use their ad manager to define a custom audience. Maybe target your competitors directly? Or perhaps technology early adopters?
Volument is the first tool to measure how these custom audiences generate traction. It sorts all the audiences from good to bad so you can focus your marketing money and efforts more wisely.
Here's how it's done.
1. Add a custom audience
Audiences > Custom > +New custom audience to define a custom audience to Volument.
2. Post a link
After saving the audience information to Volument, you'll get a special query string parameter to be added to your links. This parameter identifies the audience. For example:
Once visitors start to appear, Volument uses this parameter to group the visitors and measure how they generate traction.
3. Wait for results
You must wait for a few days to see how the visitors build traction. This typically takes 2-4 days, depending on the length of your visitor lifetime and the number of visitors acquired. You need at least 300-400 people for statistical significance.
4. Lead with the winners
By focusing on audiences that generate traction and ignoring the rest you spend your marketing money more wisely.
You should constantly explore markets with small-budget campaigns and put more money on the top items on the list.