Conversion optimization

Market discovery

Finding audiences who want your product more.

Abstract

Some external sites, like facebook.com and linkedin.com, can bring different types of visitors to your site with some specific geographic, sociographic, and demographic features.

In Facebook, for example, you use their ad manager to define a target audience. Maybe target your competitors directly? Or perhaps technology early adopters?

Volument can track these niche markets separately so you can see how they generate traction and how they compare to the other segments.

1. Add a niche market

Click Optimization > Niche markets > +New niche market to enter the following information:

Supplying a new site version to Volument

2. Post a link

After saving the info to Volument, you'll get a special query string parameter to be added to your links. This parameter identifies the niche market. For example:

// Link to the front page. "m1" indicates a niche market
https://acme.org?m1

// link to a blog post. "m2" is another niche market
https://acme.org/blog/my-entry.html?m2

// using Google Analytics and Volument together
https://acme.org/?utm_source=linkedin&utm_campaign=my-campaign-1&m3

Once visitors start to appear, Volument uses this parameter to group visitors.

3. Wait for results

You must wait for a few days to see how the visitors build traction. This typically takes 2-4 days, depending on the length of your visitor lifetime and the number of visitors acquired. You need at least 300-400 people for statistical significance.

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