Finding such audiences who want your product the most.
Some external sites, like facebook.com and linkedin.com, can bring different types of visitors to your site with some specific geographic, sociographic, and demographic features.
In Facebook, for example, you use their ad manager to define a target audience. Maybe target your competitors directly? Or perhaps technology early adopters?
Volument can track these target markets separately so you can see how they generate traction and how they compare to the other segments.
1. Add a target market
Click Optimization > Target markets > +New target market to enter the following information:
2. Post a link
After saving the info to Volument, you'll get a special query string parameter to be added to your links. This parameter identifies the target market. For example:
Once visitors start to appear, Volument uses this parameter to group visitors.
3. Wait for results
You must wait for a few days to see how the visitors build traction. This typically takes 2-4 days, depending on the length of your visitor lifetime and the number of visitors acquired. You need at least 300-400 people for statistical significance.