Mixpanel is a general-purpose event tracker. Use it for product analysis, error tracking, or server monitoring. The possibilities are endless.
Use Mixpanel for anything from measuring how your users fair slaying digital monsters, to QAing a back-end fix, or monitoring and tweaking performance metrics.
Volument is a conversion optimizer. Use it to generate more interest, desire, and traction for your website.
All events are programmatically tracked.
All visitor activity, except conversions, are automatically tracked.
Mixpanel’s data model consists of events and people with any number of custom properties. Each record can be different.
Hacking our data model is not just expected but heartily encouraged. So use your imagination when you send events and properties.
Volument’s data model consists of segments and pages with a hard-coded set of properties. Each record follows a similar structure.
A versatile API with 43 different methods.
Small API with only 6 methods.