The difference

Mixpanel vs. Volument

Comparing the purpose and how they collect and model data.

Purpose

Mixpanel

Multiple purposes

Mixpanel is a general-purpose event tracker. Use it for product analysis, error tracking, or server monitoring. The possibilities are endless.

Use Mixpanel for anything from measuring how your users fair slaying digital monsters, to QAing a back-end fix, or monitoring and tweaking performance metrics.

From Mixpanel best practices

Volument

Single purpose

Volument is a conversion optimizer. Use it to generate more interest, desire, and traction for your website.

Data tracking

Mixpanel

Custom events

All events are programmatically tracked.

// custom file download event
mixpanel.track('File Downloaded', { 
  filepath: 'audience-report-2019.pdf,
  pagepath: '/white-papers/downloads/',
  size: 2389744,
})

Volument

Visitor activity

All visitor activity, except conversions, are automatically tracked.

// customer conversion event
volument.convertToCustomer()
Volument is useless for anything else than conversion optimization.

Data model

Mixpanel

Flexible

Mixpanel’s data model consists of events and people with any number of custom properties. Each record can be different.

Flexible data layout for both events and people
Hacking our data model is not just expected but heartily encouraged. So use your imagination when you send events and properties.

From Mixpanel best practices

Volument

Fixed

Volument’s data model consists of segments and pages with a hard-coded set of properties. Each record follows a similar structure.

Rigid schema designed for conversion optimization

Client size

Mixpanel

71 KB

A versatile API with 43 different methods.

Volument

4 KB

Small API with only 6 methods.

References

Learn Volument

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