The difference

Mixpanel vs. Volument

Comparing the purpose and how they collect and model data.



Multiple purposes

Mixpanel is a general-purpose event tracker. Use it for product analysis, error tracking, or server monitoring. The possibilities are endless.

Insights / Use case example: measure your running costs.
Cohort analysis / An alternative way to look at your event data
Funnels / See the ratio of the chosen event types
Cohort definitions / Define a people group with a set of filters
Use Mixpanel for anything from measuring how your users fair slaying digital monsters, to QAing a back-end fix, or monitoring and tweaking performance metrics.

From Mixpanel best practices


Single purpose

Volument is a conversion optimizer. Use it to generate more interest, desire, and traction for your website.

Segments / See how people build interest, desire, and conversions.
Bottlenecks / Know where most people leave your site.
Page optimization / Try a new version and see if it builds more interest.
Market discovery / Target niche markets and see if it brings more traction.

Data tracking


Custom events

All events are programmatically tracked.

// custom file download event
mixpanel.track('File Downloaded', { 
  filepath: 'audience-report-2019.pdf,
  pagepath: '/white-papers/downloads/',
  size: 2389744,


Visitor activity

All visitor activity, except conversions, are automatically tracked.

// customer conversion event
Volument is useless for anything else than conversion optimization.

Data model



Mixpanel’s data model consists of events and people with any number of custom properties. Each record can be different.

Flexible data layout for both events and people
Hacking our data model is not just expected but heartily encouraged. So use your imagination when you send events and properties.

From Mixpanel best practices



Volument’s data model consists of segments and pages with a hard-coded set of properties. Each record follows a similar structure.

Rigid schema designed for conversion optimization

Client size


71 KB

A versatile API with 43 different methods.


4 KB

Small API with only 6 methods.


Learn Volument