Conversion optimization

Page optimization

Optimizing your pages to generate more awareness and interest.

1. Find your bottleneck

The most effective way to optimize conversions is to continually fix your bottlenecks because they have the largest room for growth. Bottlenecks are your “low hanging fruits” so to speak.

Volument offers two perspectives to these bottlenecks:

Pages with the largest bounce count — Here's where the majority of your first-time visitors leave the site in just 7 seconds. There is something wrong with the content of these pages.

Pages with the largest bounce rate — These pages have the biggest bounce rate, but not the biggest leak count. If they get more traffic, they can become your next bottlenecks.

2. Learn the problem

After deciding on the page to be fixed, you should check how people engage with the page, and it's viewports:

Are new visitors leaving on the first viewport? Fix your messaging and make sure the visitors understand the problem you are trying to solve.

Is the problem on a later viewport? Navigate to the correct viewport and look for problems. Complex layout? Boring content? Are you selling too eagerly?

Are people viewing just the landing page? Missing links? Are the links visible? No compelling reason to proceed to a new page?

Another way is to view your best performing page and take inspiration from it: what builds more awareness and interest?

3. Publish a new version

You can use Volument measure the impact of following:

  1. bug fixes
  2. layout changes,
  3. design experiments
  4. content updates

Once you've made your change you can tell Volument about it. Click the Optimization > Site optimization > +New page version link and enter the following information:

Supplying a new page version to Volument

You can make a small change or change many things at once. Volument doesn't care.

4. Wait for results

Once you've saved your new version to Volument, you'll start getting results. The speed of the results depends on the type of A/B test:

  1. New A/B test. If the new version was pushed very recently, you must wait for enough visitors to appear. This usually takes a few days or just a couple of hours on a more busy site.
  2. Retroactive A/B test. Tell Volument about your change at a later time. In this case, you can get the results immediately in case there are enough samples.

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