Privacy-friendly analytics

Last updated: October 10, 2020

Validated by: Jari Ala-Varvi — CIPP/E certified Data Protection Officer @ Opsec

Volument solves all the well-known privacy-issues in today's analytics:

  1. Respect users’ privacy: Volument is the only system for conversion optimization that respects your visitors’ privacy.
  2. No ugly banners: Make a better first impression, bounce less visitors, and get more conversions as a result.
  3. Obey the law: Volument is compatible with CCPA, GDPR, PERC, and the ePrivacy directive. There's no fear of getting punished.
  4. Get more data: Volument strikes the best balance between privacy, data accuracy, and statistical significance.

Volument does not collect any personally identifiable information so you can freely use Volument for non-European visitors without showing any kind of agreements or notices. No “cookie banners” in USA, Australia, Asia, South America, Africa, or Russia.

Opt-in notice

European countries

In terms of the consent banner, Europe is split in half.

You cannot read or write form user’s device or use any third-party website analytics in Europe without asking for users’ permission. This is dictated by ePrivacy directive 1, which is adopted in the law of every European country.

This is a good thing:

  1. It's a way to show to people that you are respecting their right to opt-out from tracking. This increases trust.
  2. People are more okay with privacy-friendly analytics where they don't need to worry about evil corporations and the advertising industry.
  3. Volument shows you how many said “no”, and in which country. It's okay to track this data because the consent-related functionalities are essential features according to GDPR.
  4. You can do this in a nice way without ruining the user experience. Volument banner looks like this:

Look for instructions on how to setup this on your site. It's easy, and you don't need to read any law text. Our lawyer-friends already did that for you.

“Do not track”- browsing preference

Volument respects the “Do not track” user option available in web browsers. When enabled, Volument does not track.

We send this preferece to our servers so that you can see how many people have this setting on. It's also good for visitors: it's their way of saying that they don't want to be tracked.

Privacy FAQ

Why privacy is important?

People don't want their personal information to be shared or abused. You should respect this and the people will trust you back.

What data is tracked

Look for the details from our privacy policy.

No. All analytics products must ask the user for permission from European visitors as per ePrivacy directive. See below for details.

However, some analytics products analytics like Fathom, Plausible, and Simple Analytics advise you to not ask for permission, even from European visitors. Two potential reasons for this:

  1. They did not consult law specialists when building the service
  2. “No consent needed” is their major selling point so they don't want to out essential details from their marketing in purpose.

How is this different from Google Analytics?

Google Analytics uses a cookie called _ga to identify people. This requires you to display a cookie notice and In Europe you need users’ permission to collect personally identifiable information.

With Volument you only need consent for anonymous data collection in some European countries.

Why most websites are breaking the law?

It's a mix of the following:

  1. They don't care. Privacy is a subject that feels irrelevant and boring. Nobody else seems to care either, so why to bother. The rumored penalties are for the big and evil only.
  2. They don't know. They've done their due diligence without asking a privacy expert. “We think we're safe.“
  3. They hate cookie banners. They have learned to hate those ugly and distractive dialogs. They don't want to be part of that scene.
  4. Local policy only They apply the local privacy law, such as the CCPA for everyone, including the visitors from Europe.
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