The sources we used.
AIDA model is the most widely applied theory in advertising
Marc Andreessen on June 2007
The #1 company-killer is lack of market.
The only thing that matters is getting to product/market fit.
Life of any startup can be divided into two parts: before product/market fit (call this “BPMF”) and after product/market fit (“APMF”).
Andreas Klinger on August 2013
Most stuff we learn about web analytics happens after product/market fit
What’s the most important metric in the business right now? … The one that’s most broken.
Sam Laber on August 2016
The most common Analytics providers are Google Analytics (451), Google Universal Analytics (314), Mixpanel (183) and Optimizely (129).
Sean Graham on June 2015
Look and feel of the website are the primary drivers of first impressions
Seth Godin on January 2007
Being noticed is not the same as being remarkable.
Understand the urgency of the situation. Half-measures simply won’t do.
Tony Haile on March 2014
55% spent fewer than 15 seconds actively on a page.
Google Data on March 2016
53% of visits are abandoned if a mobile site takes longer than 3 seconds to load.
Gitte Lindgaard, Gary Fernandes, Cathy Dudek and J. Brown on March 2006
Three studies were conducted to ascertain how quickly people form an opinion about web page visual appeal.
Andrew Careaga on February 2012
It takes about 2.6 seconds for a user’s eyes to land on that area of a website that most influences their first impression.
Pete Davies on November 2013
At Medium, we optimize for the time that people spend reading.
For 95% of participants their active reading time was spent while having interacted with the computer in the past 4.8 seconds
Josh Schwartz on March 2013
Visitors who read an article for three minutes returned twice as often as those who read for one minute.
Preventing customers from abandoning software after the initial exposure is a goal of good FTUE design.
Cooladata on July 2017
Cohort analysis may be one of the most effective ways to gather information about your customer behavior, but it’s also one of the most underutilized.
Andrew Chen on June 2015
The average app loses 77% of its daily active users within the first 3 days after the install
Andrew Chen on February 2008
Cohorts give the ability to compare performance of the site over time
You can run all the fancy data-mining scenarios, but recency always comes up as the most important variable in predicting the likelihood of a customer to repeat an action.
RFM model works everywhere, in virtually every high activity business
RFE is a broader version of the RFD analysis, where Engagement can be defined to include visit duration, pages per visit or other such metrics.
Ash Maurya on June 2017
Traction is the rate at which a business model captures monetizable value from its users.
Sean Ellis on January 2018
I define a North Star Metric (NSM) as the single best metric for tracking accumulated user value for a product over a time period.
Andrew Chen on October 2013
Traction is everything, but it’s a reflection of getting product/market fit
Ed Brocklebank on November 2015
Time on Page and Time on Site metrics, which are the only attention metrics you get
Analytics Edge on November 2017
Time on a bounce page is always zero
Analytics Edge on January 2017
Google can’t measure the time a user spent looking at the last page of their visit
Yehoshua Coren on 2011
GA does not provide good insights how users are interacting with content
Jared Spool on April 2015
You can interpret bounce rate to support any argument you want
Jakob Nielsen and Kate Moran on November 2015
Page parking: opening multiple pages in rapid-fire succession as a way to save the items on those pages and revisit them at a later stage
Ruben Ugarte on May 2016
Google Analytics are better suited for marketing, while tools like Mixpanel are better suited for products or apps.
Tim Trefren / MixPanel on March 2010
Pageviews were valuable metric once, but their time has passed.
Jared Spool on May 2012
I have the perfect advice on how to raise their conversion rate significantly. All they have to do is stop marketing.
First Time Retention retrieves the first instance of the event in the defined time range
Y Combinator on August 4, 2016
When we started Mixpanel early on, we made this decision to not track pageviews.
Jordan Carr on October 2017
In the end, visits aren’t enough — what good is a window shopper?
Mixpanel on June 2015
It is essentially impossible to complete a tracking API call when a user leaves your site
Josh Constine on February 2018
The problem persisted for nine months
Paras Chopra on February 2011
Only 1 out of 8 A/B tests have driven significant change
Jakob Nielsen on August 2005
A/B testing has more problems than benefits.
David Kadavy on February 2015
Many businesses would be better off if they didn’t run any A/B tests at all.
Engagement is the percentage of visitors who clicked any link or submitted any form while viewing a page on which this experiment was running.