Many SAAS services has fooled us to believe their products take years to build, but that wasn’t the case for us. Better yet: a unified system is more powerful and easier to manage. The SAAS problem We all have some… Continue reading

“So we are like Canva, but for web analytics?“ I asked our CMO, Jussi. He looked at me, unsure. “We are going to transform web analytics and make it accessible to everyone, not just experts,“ I clarified. Nodding in enthusiastic… Continue reading

The first-generation testing tools like Optimizely and VWO are suitable for micro-optimizing high-traffic sites, but not ideal for the bigger picture. Guessworking Traditional A/B testing starts with an off-the-cuff hypothesis: “By using a bigger call-to-action button here, we should get… Continue reading

Google Analytics, Mixpanel, and Optimizely are highly flexible, all-round analytics solutions. However, if you just want to use analytics to improve your webiste then a general solution is not ideal. Here’s why: Information overload General analytics is not built for… Continue reading

Like a traditional cookie policy, our Uncookie Policy explains the technologies we use to access or store information on your device. We call it an “Uncookie Policy’‘ because, while we want you to find it (which is why we kept… Continue reading

Twelve questions from developers to privacy experts.   Who are you, and what do you do for work? Jari Ala-Varvi and Niku Hinkka, CIPP/E certified Data Protection & Privacy Specialists working for OpSec Oy.   What exactly is a cookie… Continue reading

As much as I love to think of myself as a rational decision-maker, my feelings and instincts get the best of me all the time. Whether it’s joy, fear, disgust, or pure rage, emotions have a long-lasting impact on how… Continue reading

With the introduction to Volument we’ve seen a spike of interest towards privacy-friendly analytics focusing on conversion optimization. After working on the problem for several years we’ve seen many unexplored ways to benefit from data. Here’s our longer-term plan to… Continue reading

Customer relationship management is at the heart of every business. You should have full control of it, no matter what. Surprisingly, by making it yourself, you can ditch most of your SAAS services. It’s easier than you think. HubSpot markets… Continue reading

1. Good design is innovative The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an… Continue reading