On our launch post we sensationally stated that A/B testing is “bullshit”. We mean that: it’s waste of time and promotes bad design. It’s essentially a system for marketers to look smart. We claim that: A/B testing wastes your time… Continue reading

A new take on website analytics After three years of intense work and a year-long beta, including sites from Digital Ocean, Shopify, and Flowplayer: Volument — “a privacy-friendly analytics for conversion optimization” is now open for everyone. With 10k monthly… Continue reading

“`html The Promise and Reality of Data-Driven Marketing A decade ago, the phrase “data is the new oil” started popping up everywhere, and everyone was eager to hop on the big data train. The promise of data-driven decision making seemed… Continue reading

Rebuilding (Google) Analytics Our unexpected story about growth We started building Volument as a side project because we wanted to grow. Soon we realized that this particular problem wasn’t solved at all. In fact, it was downright broken. First, we… Continue reading

  When I started a career in marketing in 2012, web analytics felt a bit mystique. The agency I started working for had no one who understood how to use Google Analytics. And back then, most clients also struggled to… Continue reading