Category: Blog

  • Is my cookie illegal?

    Twelve questions from developers to privacy experts.   Who are you, and what do you do for work? Jari Ala-Varvi and Niku Hinkka, CIPP/E certified Data Protection & Privacy Specialists working for OpSec Oy.   What exactly is a cookie… Continue reading

  • How to measure website first impression

    As much as I love to think of myself as a rational decision-maker, my feelings and instincts get the best of me all the time. Whether it’s joy, fear, disgust, or pure rage, emotions have a long-lasting impact on how… Continue reading

  • The future of website analytics and A/B testing

    With the introduction to Volument we’ve seen a spike of interest towards privacy-friendly analytics focusing on conversion optimization. After working on the problem for several years we’ve seen many unexplored ways to benefit from data. Here’s our longer-term plan to… Continue reading

  • Ditching HubSpot — why we built our CRM from scratch

    Customer relationship management is at the heart of every business. You should have full control of it, no matter what. Surprisingly, by making it yourself, you can ditch most of your SAAS services. It’s easier than you think. HubSpot markets… Continue reading

  • 10 principles for good design

    1. Good design is innovative The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an… Continue reading

  • Consolation and alternatives for Google Analytics users

    So, GA4 will replace Universal Analytics, and your historical website data will be gone. Bad news for GA users, but there’s a silver lining. My condolences to all Google Analytics users. On July 1, 2023, Google will kill Universal Analytics,… Continue reading

  • How to eliminate randomness and make better decisions In web analytics

    I will admit statistics is hard. I’ve always considered myself a creative marketer and a storyteller, and as soon as I start reading up on statistics and data science, my mind starts drifting. But in marketing, you have to deal… Continue reading

  • Confessions of a digital marketer

    The marketing industry is like a black hole, and it will suck you in and compress you into a tiny ball covered with bs. After a decade of working in marketing, I decided it was time to get out of… Continue reading

  • Complex vs simple – the two types of analytics buckets

    I saw a prediction on LinkedIn that in five months, all the AI hype will be replaced with everyone panicking about GA4 and the end of Universal Analytics. But what really got my attention was the discussion that followed. One… Continue reading

  • Bareserver — A minimal alternative to Express

    Bareserver is an extremely simple and fast web server for Node. It’s a new way to build RESTful services. It’s a minimal alternative to Express, Fastify, and the like. // start on port 8080 const server = require(‘bareserver’)(8080) // naive… Continue reading