Google Analytics, Mixpanel, and Optimizely are highly flexible, all-round analytics solutions. However, if you just want to use analytics to improve your webiste then a general solution is not ideal. Here’s why: Information overload General analytics is not built for… Continue reading

Like a traditional cookie policy, our Uncookie Policy explains the technologies we use to access or store information on your device. We call it an “Uncookie Policy’‘ because, while we want you to find it (which is why we kept… Continue reading

Twelve questions from developers to privacy experts.   Who are you, and what do you do for work? Jari Ala-Varvi and Niku Hinkka, CIPP/E certified Data Protection & Privacy Specialists working for OpSec Oy.   What exactly is a cookie… Continue reading

As much as I love to think of myself as a rational decision-maker, my feelings and instincts get the best of me all the time. Whether it’s joy, fear, disgust, or pure rage, emotions have a long-lasting impact on how… Continue reading

With the introduction to Volument we’ve seen a spike of interest towards privacy-friendly analytics focusing on conversion optimization. After working on the problem for several years we’ve seen many unexplored ways to benefit from data. Here’s our longer-term plan to… Continue reading

Customer relationship management is at the heart of every business. You should have full control of it, no matter what. Surprisingly, by making it yourself, you can ditch most of your SAAS services. It’s easier than you think. HubSpot markets… Continue reading

1. Good design is innovative The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an… Continue reading

So, GA4 will replace Universal Analytics, and your historical website data will be gone. Bad news for GA users, but there’s a silver lining. My condolences to all Google Analytics users. On July 1, 2023, Google will kill Universal Analytics,… Continue reading

I will admit statistics is hard. I’ve always considered myself a creative marketer and a storyteller, and as soon as I start reading up on statistics and data science, my mind starts drifting. But in marketing, you have to deal… Continue reading

The marketing industry is like a black hole, and it will suck you in and compress you into a tiny ball covered with bs. After a decade of working in marketing, I decided it was time to get out of… Continue reading