A new take on website analytics After three years of intense work and a year-long beta, including sites from Digital Ocean, Shopify, and Flowplayer: Volument — “a privacy-friendly analytics for conversion optimization” is now open for everyone. With 10k monthly… Continue reading

  A decade ago, the phrase “data is the new oil” started popping up everywhere, and everyone was eager to hop on the big data train. But it feels that big data hasn’t lived up to its hype. Benn Stancil… Continue reading

When I started a career in marketing in 2012, web analytics felt a bit mystique. The agency I started working for had no one who understood how to use Google Analytics. And back then, most clients also struggled to make… Continue reading