Let’s start with the core use-cases of analytics: Traffic statistics: how much, which page, where from Engagement how the visitors engage with the content Product analysis how the registered users behave in the product Product analysis is out of our scope and… Continue reading

Data-driven marketing reminds me of the Brothers Grimm story Hansel and Gretel. Instead of building the breadcrumb trail, you follow the small crumbs your website visitors leave behind and try to understand how they behave. Where does that said trail… Continue reading

Here’s a simple trick how we made this website faster. We turned it into a single-page app. From all the performance tweaks out there, this clearly made the biggest impact. First there was PJAX On February 26, 2011, Chris Wanstrath,… Continue reading

Here’s a cheap trick to make a difference: focus on the bare essentials and get rid of the rest. It’s easy to be different, because others are mostly doing the opposite: tons of crap. Massive difference Above you see some… Continue reading

The data 5,130,741 page views sampled • 3,217,740 successful unloads • 628 ignored browsers with less than 100 samples. Browser brands Regardless of browser version or operating system. Operating systems Regardless of the browser brand. Broken browsers Browsers with the… Continue reading

On June 2019, after months of hard work, we finally posted our MVP to Hacker News. It all looked good in the beginning, but then the things started to fall apart.   The launch post Just one link on HN… Continue reading

On our launch post we sensationally stated that A/B testing is “bullshit”. We mean that: it’s waste of time and promotes bad design. It’s essentially a system for marketers to look smart. We claim that: A/B testing wastes your time… Continue reading

A new take on website analytics After three years of intense work and a year-long beta, including sites from Digital Ocean, Shopify, and Flowplayer: Volument — “a privacy-friendly analytics for conversion optimization” is now open for everyone. With 10k monthly… Continue reading

  A decade ago, the phrase “data is the new oil” started popping up everywhere, and everyone was eager to hop on the big data train. But it feels that big data hasn’t lived up to its hype. Benn Stancil… Continue reading

Rebuilding (Google) Analytics Our unexpected story about growth We started building Volument as a side project because we wanted to grow. Soon we realized that this particular problem wasn’t solved at all. In fact, it was downright broken. First, we… Continue reading