Privacy is the future

Volument puts user and data privacy first. Always.

Privacy is here to stay

Web analytics has a bad rep because big tech got greedy. A recent report states Google sends information to third parties on user location and browsing habits 70 billion times a day.

We gave our data for free without any idea how it was used and monetized.

Not anymore.

Data privacy laws try to prevent crap like this, which is why Google Analytics was declared illegal in Austria and France.

As people become more aware of how companies and hackers exploit their digital footprint, one thing is for sure: privacy is the new norm.

Now is the perfect time to reimagine what web analytics is in a privacy-first world.

Volument is an anonymous website tracker which doesn't collect or store personal information. We don't care about identities, and we only study mass behavior. Unlike some privacy-friendly solutions, we don't have any beef with ad blockers or other technologies to enhance privacy.

Privacy comes first. Always.

All analytics needs a banner

The phrase “no cookies, no banner” is nonsense. Article 5.3 of the ePrivacy Directive states:

Member States shall ensure that the storing of information, or the gaining of access to information already stored, in the terminal equipment of a subscriber or user is only allowed on condition that the subscriber or user concerned has given his or her consent.

Even for a person with zero law expertise, that makes perfect sense: if you read or store any information from a user device, you need consent.

Some analytics tools claim otherwise. While they don't use cookies, they collect visitor user-agent and IP addresses without consent to identify them as unique visitors.

Imagine someone visiting your home without your permission. Not cool.

Volument is the only privacy-friendly analytics solution that respects user consent and complies with the ePrivacy Directive.

We all have bad experiences with colossal cookie banners and consent management systems, but this is easy to fix with a subtle and easy-to-use banner solution.

Read more: How to comply with data privacy laws.

Trust is everything

We shouldn't embrace privacy just because we feel obliged to do so or because Google is evil. We should do so because it's the right thing to do.

People have trust issues with the Internet because there's so much deceptive stuff. Dark patterns, junk mail, clickbait, spam, and other invasive design decisions have made the Internet less fun and outright suspicious.

Protecting user and data privacy is not something you fix and forget but a principle we should all design and engineer into our products and brands.

When you do it right, it can become a real business opportunity and a brand asset.

It's hard to make people fall in love with your brand if they don't trust you.

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