If you work with data, here’s a simple hack that helps you focus: collect less data. Where it all went wrong Around 2010, the phrase “data is the new oil” started appearing in PowerPoint slides at every marketing and tech… Continue reading

Google Analytics has some serious privacy issues, and many people are looking for web analytics alternatives. But privacy is only one reason people want to end Google’s web analytics hegemony. Some background My history with Google Analytics or GA dates… Continue reading

I’m obsessed with minimalism. It’s how I think, code, write, or design stuff. Steve Jobs’ advice: “Focus on the good stuff and get rid of the crappy stuff” is in my blood. Bad UX makes me feel sick. I end… Continue reading

Many SAAS services has fooled us to believe their products take years to build, but that wasn’t the case for us. Better yet: a unified system is more powerful and easier to manage. The SAAS problem We all have some… Continue reading

“So we are like Canva, but for web analytics?“ I asked our CMO, Jussi. He looked at me, unsure. “We are going to transform web analytics and make it accessible to everyone, not just experts,“ I clarified. Nodding in enthusiastic… Continue reading

The first-generation testing tools like Optimizely and VWO are suitable for micro-optimizing high-traffic sites, but not ideal for the bigger picture. Guessworking Traditional A/B testing starts with an off-the-cuff hypothesis: “By using a bigger call-to-action button here, we should get… Continue reading

Google Analytics, Mixpanel, and Optimizely are highly flexible, all-round analytics solutions. However, if you just want to use analytics to improve your webiste then a general solution is not ideal. Here’s why: Information overload General analytics is not built for… Continue reading

Like a traditional cookie policy, our Uncookie Policy explains the technologies we use to access or store information on your device. We call it an “Uncookie Policy’‘ because, while we want you to find it (which is why we kept… Continue reading

Twelve questions from developers to privacy experts.   Who are you, and what do you do for work? Jari Ala-Varvi and Niku Hinkka, CIPP/E certified Data Protection & Privacy Specialists working for OpSec Oy.   What exactly is a cookie… Continue reading

As much as I love to think of myself as a rational decision-maker, my feelings and instincts get the best of me all the time. Whether it’s joy, fear, disgust, or pure rage, emotions have a long-lasting impact on how… Continue reading