Category: Blog
-
understanding user behavior metrics: a practical guide for teams
Understanding user behavior metrics is the foundation of improving product experiences, increasing conversion, and making data-driven decisions without compromising user privacy. In this guide we’ll walk through the core behavioral metrics, how to measure them with modern, privacy-first analytics, and… Continue reading
-
Key performance indicators for websites: The complete KPI guide
In this guide you will learn which key performance indicators for websites truly drive growth, how to measure them with privacy-first analytics, and how to turn metrics into action. Whether you manage an e-commerce site, a SaaS landing page, or… Continue reading
-
Reporting vs analytics: how to choose the right approach
Reporting vs analytics is more than a semantic debate — it decides how teams measure success, allocate resources, and optimize experiences. In this guide you’ll learn clear definitions, when to use dashboards versus deep analysis, and practical steps to turn… Continue reading
-
E-commerce Performance Tracking: Measure, Optimize, Grow
Effective e-commerce performance tracking is the backbone of any successful online store. By measuring site speed, conversion funnels, customer behavior, and engagement metrics, retailers can make data-driven decisions that improve revenue and user experience while protecting customer privacy. This guide… Continue reading
-
Privacy-Friendly Analytics Tools: Protect Users While Measuring What Matters
Choosing privacy-friendly analytics tools is essential for websites that want clear insights without compromising user trust. In this guide you’ll learn how privacy-first, privacy-focused, and privacy-preserving analytics solutions work, how to compare them, and practical steps to implement analytics that… Continue reading
-
Website Performance Optimization: A Practical Guide
Website performance optimization is critical for user experience, search rankings, and conversion rates. This guide combines proven front-end and back-end strategies, measurement approaches, and privacy-first analytics tips to help you reduce page load time, improve site speed, and maintain strong… Continue reading
-
Maximizing Website Traffic with Google Analytics Keywords
Keywords serve as the foundation of search engine optimization (SEO) and play a pivotal role in driving traffic to websites. They are the specific words or phrases that users input into search engines when seeking information, products, or services. The… Continue reading
-
Fix Google Analytics Errors & Improve Insights
Having trouble with Google Analytics? Small mistakes can mess up your data, making it tough to see trends. This guide will help you fix these problems and get clearer insights. With accurate data, you can make better decisions for your… Continue reading
-
How to Radically Improve Website Conversions with Heatmaps and Session Recordings
Ever feel like you’re throwing spaghetti at the wall, hoping something sticks to improve your website’s conversion rate? You tweaked the colors, rewrote the copy, but still, crickets. It’s frustrating, right? Luckily, there are tools that give you x-ray vision… Continue reading
-
Why Google Analytics Data Is Inaccurate (And How to Fix It)
Google Analytics (GA) is widely used to analyze website traffic and user behavior. Companies use GA to gauge the success of their marketing efforts, comprehend audience behavior, and data-driven decision-making. Yet many users do not know that data in Google… Continue reading


