Category: Blog

  • How to Radically Improve Website Conversions with Heatmaps and Session Recordings

    Ever feel like you’re throwing spaghetti at the wall, hoping something sticks to improve your website’s conversion rate? You tweaked the colors, rewrote the copy, but still, crickets. It’s frustrating, right? Luckily, there are tools that give you x-ray vision… Continue reading

  • Why Google Analytics Data Is Inaccurate (And How to Fix It)

    Google Analytics (GA) is widely used to analyze website traffic and user behavior. Companies use GA to gauge the success of their marketing efforts, comprehend audience behavior, and data-driven decision-making. Yet many users do not know that data in Google… Continue reading

    Why Google Analytics Data Is Inaccurate (And How to Fix It)

  • A naive approach to data

    If you work with data, here’s a simple hack that helps you focus: collect less data. Where it all went wrong Around 2010, the phrase “data is the new oil” started appearing in PowerPoint slides at every marketing and tech… Continue reading

  • Why you should replace Google Analytics in 2025

    Google Analytics has some serious privacy issues, and many people are looking for web analytics alternatives. But privacy is only one reason people want to end Google’s web analytics hegemony. Some background My history with Google Analytics or GA dates… Continue reading

  • Web analytics must change

    I’m obsessed with minimalism. It’s how I think, code, write, or design stuff. Steve Jobs’ advice: “Focus on the good stuff and get rid of the crappy stuff” is in my blood. Bad UX makes me feel sick. I end… Continue reading

  • The Power of Simple CRUD

    Many SAAS services has fooled us to believe their products take years to build, but that wasn’t the case for us. Better yet: a unified system is more powerful and easier to manage. The SAAS problem We all have some… Continue reading

  • Web analytics deserves a Canva revolution

    “So we are like Canva, but for web analytics?“ I asked our CMO, Jussi. He looked at me, unsure. “We are going to transform web analytics and make it accessible to everyone, not just experts,“ I clarified. Nodding in enthusiastic… Continue reading

  • Problems in traditional A/B testing

    The first-generation testing tools like Optimizely and VWO are suitable for micro-optimizing high-traffic sites, but not ideal for the bigger picture. Guessworking Traditional A/B testing starts with an off-the-cuff hypothesis: “By using a bigger call-to-action button here, we should get… Continue reading

  • Problems in General Analytics

    Google Analytics, Mixpanel, and Optimizely are highly flexible, all-round analytics solutions. However, if you just want to use analytics to improve your webiste then a general solution is not ideal. Here’s why: Information overload General analytics is not built for… Continue reading

  • Our Uncookie Policy and why we wrote one

    Like a traditional cookie policy, our Uncookie Policy explains the technologies we use to access or store information on your device. We call it an “Uncookie Policy’‘ because, while we want you to find it (which is why we kept… Continue reading