A decade ago, the phrase “data is the new oil” started popping up everywhere, and everyone was eager to hop on the big data train. But it feels that big data hasn’t lived up to its hype. Benn Stancil… Continue reading

Rebuilding (Google) Analytics Our unexpected story about growth We started building Volument as a side project because we wanted to grow. Soon we realized that this particular problem wasn’t solved at all. In fact, it was downright broken. First, we… Continue reading

  When I started a career in marketing in 2012, web analytics felt a bit mystique. The agency I started working for had no one who understood how to use Google Analytics. And back then, most clients also struggled to… Continue reading